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Course Overview

Match the trend in the fast moving fashion world. Fashion merchandising refers to the planning required to have the right merchandise, at the right time, place, price, and with the good sales promotion.

Course Objectives

Study the basics of merchandising: market research, scheduling and control, product development, advancement, and performance. Examine case studies outlining policies used by companies and retailers. Explore the influence of consumer behavior, its relationship to estimating, and the significance of global marketing.


The course explores the various aspects merchandise retail. From consumer behaviour to customer relationship all these aspects play a vital role in marketing and selling fashion merchandise. All these are discussed in detail giving students the edge over the competition.


  • Manufacture – Mass Production
    • Merchandise
    • Pattern maker
    • Factory Manager
    • Fabrics/Trims sourcing – Buyer
    • Product Development Manager
  • Corporate / Retail Market
    • Management – Boutique
    • Retail Merchandiser
    • Visual merchandiser
    • Sourcing , Buyer
  • Designer
    • Fashion House
    • Design Studio of Group /Chain Store
    • Independent Designer
    • Costume design for Theatre, Film, TV
  • Media – Fashion Dept. of a Magazine / TV
    • Fashion Coordinator
    • Fashion Journalist / Editor
    • Stylist – clothing and accessories
    • Fashion Illustrator
    • Trend analyst
  • fashion
  • fashion
  • fashion


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